Great productsare built bygreat teams.

About Mike

1. 01

   Creative collaboration

   I started in bands: making websites, posters, booking shows, selling tickets, building an audience together. Songs, then albums, were the first products I shipped. I learned early that making something exceptional takes more than an idea. It takes a team that believes in it, pushes each other to make it better, and keeps raising the bar.I started in bands: making websites, posters, booking shows, selling tickets, building an audience together. Songs, then albums, were the first products I shipped. I learned early that making something exceptional takes more than an idea. It takes a team that believes in it, pushes each other to make it better, and keeps raising the bar.

   

2. 02

   Building a design practice

   At Rangle, I built the UX and product design practice from zero, hiring 15+ people as the company grew from 13 to 150+. I was a designer who could code, obsessed with the craft. Together, we developed the practices and standards that helped teams ship excellent client work, one product at a time.At Rangle, I built the UX and product design practice from zero, hiring 15+ people as the company grew from 13 to 150+. I was a designer who could code, obsessed with the craft. Together, we developed the practices and standards that helped teams ship excellent client work, one product at a time.

3. 03

   Reconnecting teams to users

   At startups like Onist and My Pain Sensei, I saw that teams can ship features and still lose sight of the people they serve. I brought product and engineering closer to users through continuous discovery. I learned that reconnecting the team to the problem makes strategy and execution clearer for everyone.At startups like Onist and My Pain Sensei, I saw that teams can ship features and still lose sight of the people they serve. I brought product and engineering closer to users through continuous discovery. I learned that reconnecting the team to the problem makes strategy and execution clearer for everyone.

   

4. 04

   Leading AI teams

   Since 2023, I've led teams building AI products: first a personalized shopping experience for Nike, then a dozen GenAI products for clients in banking, insurance, and accounting. The technology changes constantly but the process doesn't: learn by making, moving quickly, and staying close to the customer.Since 2023, I've led teams building AI products: first a personalized shopping experience for Nike, then a dozen GenAI products for clients in banking, insurance, and accounting. The technology changes constantly but the process doesn't: learn by making, moving quickly, and staying close to the customer.

5. 05

   Still hands-on

   I still run discovery and prototype in Claude Code and Cursor. Staying close to the work helps me coach teams through uncertainty, test ideas sooner, and close the gaps between product and engineering. The aim is to build a team that can keep moving after the prototype—and products people trust.I still run discovery and prototype in Claude Code and Cursor. Staying close to the work helps me coach teams through uncertainty, test ideas sooner, and close the gaps between product and engineering. The aim is to build a team that can keep moving after the prototype—and products people trust.