Great products are built by great teams. That might seem obvious. But it's defintely not easy.
For over a decade, I’ve proven my ability to create a positive impact on organizations of all sizes. I've driven growth by helping startups find product/market fit and scale-ups unify experiences that win in the market.
I thrive on tackling tough problems through a unique combination of experienced leadership and a future-focused vision of design, product management, and digital strategy.
My stength lies in my bias toward action where I rapidly learn new domains, dig deep to understand user behaviour, and lead teams through unknown terriroty to create exceptional products guided by clear vision, deep empathy, and hands-on experimentation.
the Big Bottom: AI and the Activation of Latent Markets
Recent advances in generative and agentic AI make one specific thing possible that wasn't before: effectively serving customers whose demand was always real but whose economics never worked at venture scale. The Big Bottom maps these structurally underserved segments at the base of every industry vertical…
Featured Work
Avoiding the Design System Death Spiral
A recent conference workshop and webinar I presented with my colleague @arsenysmoogly on lessons learned from years of building design systems at scale.
Lean Discovery: Shifting from Outputs to Outcomes by Finding & Fixing Customer Pain
In my expereince learning, experimenting, and iterating solutions based on understanding and mapping the customer journey and sharing a mental modal with your team key to building successful products.
How Steve Jobs REALLY helped Apple get back to basics
“A lot of times, people don’t know what they want until you show it to them.” is an often quoted piece of Steve Jobs wisdom I’ve hated for a long time. It has given license to so much misguided energy, and I’ve seen too many companies use it’s premise to avoid talking to customers many times in my career. I want to dispel the implication of this statement once and for all.