Great productsare built bygreat teams.

I started in bands: making posters, booking shows, selling tickets, building an audience together. Songs, then albums, were the first products I shipped. I learned early that good work takes more than an idea. It takes a team that believes in it and keeps showing up.

At Rangle, I built the UX and product design practice from zero, hiring 15+ people as the company grew from 13 to 150+. I was a designer who could code, obsessed with the craft. Together, we developed the practices and standards that helped teams ship excellent client work, one product at a time.

At Onist and My Pain Sensei, I saw that teams can ship features and still lose sight of the people they serve. I brought product and engineering closer to users through continuous discovery; at My Pain Sensei, I built a remote product and engineering function from zero. Reconnect the team to the problem, and direction gets clearer.

Since 2023, I've led teams building AI products: first a personalized shopping experience for Nike, then a dozen GenAI products for clients in banking, insurance, and accounting. The technology changes constantly but the process doesn't: learn by making, moving quickly, and staying close to the customer.

I still run discovery and prototype in Claude Code and Cursor. Staying close to the work helps me coach teams through uncertainty, test ideas sooner, and close the gaps between product and engineering. The aim is to build a team that can keep moving after the prototype—and products people trust.