Great products are built by great teams.
For over a decade, I've driven growth by helping startups find product/market fit and scale-ups unify experiences through design, product management, and digital strategy.
I thrive on tackling tough problems, and helping teams go from good to great in order to create exceptional products through clear strategy, empowered coaching, and hands-on work.
I'm always searching for the signal in the noise.
When I'm not busy building things, I try to share what I've learned.
Avoiding the Design System Death Spiral
A recent conference workshop and webinar I presented with my colleague @arsenysmoogly on lessons learned from years of building design systems at scale.
Lean Discovery: Shifting from Outputs to Outcomes by Finding & Fixing Customer Pain
An old post on shifting from delivering outputs to addressing customer pain points and outcomes, through a Lean Discovery process. Learning, experimenting, and iterating solutions based on understanding and mapping customers journey and context is key to building successful products.
How Steve Jobs REALLY helped Apple get back to basics
“A lot of times, people don’t know what they want until you show it to them.” is an often quoted piece of Steve Jobs wisdom I’ve hated for a long time. It has given license to so much misguided energy, and I’ve seen too many companies use it’s premise to avoid talking to customers many times in my career. I want to dispel the implication of this statement once and for all.
