Toronto, Ontario · thefaintsignal.com
Michael Costanzo
Product + Design Leader · Building resilient teams & shipping with AI
Selected impact
- 30+designers and product managers led across two teams.
- 12+projects working as a product team of one designing and shipping AI to production.
- 85–90%less preparation time on AI-drafted work reviewed and signed off by a professional.
Profile
A project for Nike changed how I work. I led product and design for Nike Kit, a hyper-personalized GenAI shopping assistant that a small team, leaning hard on AI tools, took from concept to working proof of concept in under 30 days. It convinced me software was about to be built differently, so I set out to work only on AI products.
I’ve changed how teams work, not just how I work. I ran a practice of ten designers and five PMs and pushed it to change how it worked as GenAI changed what one designer could do alone. Before that, I built the design function from zero as the consultancy grew from 13 to 150+.
Great design shows up in how people feel and in what they no longer have to do. As AI turns software into end-to-end services, I design the whole service: what it anticipates, how it adapts to each person, and whether people get the job done with confidence. Faster only counts if quality holds, and I judge design by what customers keep using, not by how much a team ships. You can see the code on GitHub, github.com/lustandfury.
Capabilities
- Design
- Design systems, interaction design for AI and human-in-the-loop workflows, mobile and web, discovery and usability research, Figma, Adobe Creative Suite.
- Design leadership
- Hiring and coaching designers, team structure, design reviews and craft bar, product-to-engineering handoff.
- AI product
- RAG, agentic workflows, fine-tuned LLMs, human-in-the-loop QA, citations, AI unit economics.
- Build and prototype
- Claude Code, Cursor, Retool, Bolt.new, Replit, Zapier, Copilot Studio.
- Research and data
- PostHog, Dovetail, UserTesting.
- Delivery
- Jira, Azure DevOps, Linear, Confluence, Notion, Miro.
Experience
Nimble Gravity · Nov 2025–Oct 2026
Principal AI Product Manager (Forward Deployed)
Principal Product Designer & Product Strategist (Contract) · Mar 2025–Oct 2025
Enterprise consulting firm delivering GenAI-native applications for insurance, finance, banking, and accounting.
- Only designer across multiple client AI projects as the org scaled, covering work that would normally take at least three designers, much of it delivered as working coded prototypes.
- Shipped my code to production on three client projects alongside backend and data engineers.
- Designed the human review and QA screens on the claim-summary and credit-memo products, where reviewers approve what the model drafts.
- Created and ran discovery workshops with U.S. enterprise clients.
- Led pods of engineers, client SMEs, BAs and data engineers: as PM on some engagements, directing and mentoring junior team members on others.
- Cut Executive Claim Summary prep time 85–90% at a global commercial insurer on $250K+ claims, at about $1.25 per summary, with an agentic app that drafts section by section for human review.
- Cut credit memo prep time by up to 80% at a U.S. commercial bank, replacing a 2–3 day manual process with drafts that carry full source citations.
- Delivered $2M+ in annual productivity gains at a large U.S. specialty insurer with an AI underwriting assistant that gives cited answers over hundreds of thousands of regulatory documents.
The LNK · Jan 2023–Mar 2025
Co-Founder, Product & Design
0-to-1 ecommerce marketplace connecting emerging brands in South Asia, Africa, and South America with North American and European consumers.
- Owned the consumer marketplace and brand portal 0-to-1 with a single lean team, expanding into multiple global markets.
- Helped close a $1M seed round on early product and market traction, partnering directly with the founder and engineering team.
Reputable Health · Jan 2025–Feb 2025
Principal, Product & Design (Contract)
Digital health startup supporting clinical trials through mobile-first patient engagement tools.
- Enabled a full mobile app redesign in under a month by establishing a reusable UI system (ShadCN + Figma) and prototyping in Bolt.new and Replit without pulling engineering capacity.
- Cut support tickets 30% by redesigning mobile onboarding and study-participation flows for clinical-trial patients.
Rangle.io · Nov 2023–Jan 2025
SVP, Product & Design
Toronto consultancy specializing in customer experience, scaled app development, design systems, and GenAI.
- Managed a 15-person product and design practice (10 designers, 5 PMs) as a player-coach, staying hands-on on flagship accounts, hiring, and coaching designers and PMs on craft.
- Won executive buy-in and expanded Rangle’s Nike footprint by prototyping Nike Kit, a hyper-personalized GenAI shopping assistant, in under 30 days.
Principal, Digital Strategy · Nov 2021–Nov 2023
- Launched Movebuddy, reaching >12% conversion, a 4.9-star Google rating, and 5,000+ moves booked post-launch. Led product, discovery, and design for this mobile-first marketplace for StorageVault.
- Won $2M+ in contracts with Nike, Honda, Abercrombie & Fitch, and StorageVault through design-led pitches.
My Pain Sensei · Feb 2019–Jun 2020
Head of Product & Design
Healthtech digital therapeutic offering a virtual pain management platform for chronic pain patients.
- Drove a 40–60% drop in patient-reported pain impact through mobile-first content delivery, virtual group chat, and pain-tracking features; many users returned to work or school.
- Co-led a product pivot that preceded a $30M acquisition by The DNA Company within 18 months, shifting from physician-focused health tracking to a clinically grounded, patient-focused chronic-pain program.
Onist Technologies · Feb 2018–Aug 2018
VP of Product
Fintech SaaS for collaborative wealth and financial planning at advisory firms.
- Landed the company’s first paying clients by leading a pivot from D2C to B2B SaaS, building a continuous-discovery practice that brought engineers into usability testing.
- Preserved runway by right-sizing the team from 14 to 7 during a cash-constrained period without losing delivery momentum.
Rangle.io · Jan 2017–Jan 2018
Head of Product Design
UX/UI Design Lead · Mar 2014–Dec 2016
- Built the design function from zero, starting as design lead and promoted to head, hiring 15+ with a consistent 50/50 gender split using a self-designed anti-bias hiring framework as the company scaled from 13 to 150+.
- Adopted Figma during its invite-only preview; by its 2016 launch it was Rangle’s design tool of choice.
- Designed the Clarity Canvas, a client onboarding methodology still core to Rangle’s delivery model.
Recommendations
Mike is an amazing person with a truly unique and diverse skill set. He cared tremendously about the product and completely took the burden of the ‘product’ off my shoulders and onto his. He commands respect from all team members through thoughtfulness, execution, and compassion. Simply put, he is a rockstar.
Mike's thought leadership on product and design cross-cuts user experience and interface with the software delivery process to achieve the best results. He was always able to communicate clearly and in an engaging manner whether presenting his concepts to high-level project stakeholders or simply having a one-on-one conversation.
Selected writing and speaking
- AI and the Activation of Latent Markets — Hillock Studio, 2026.
- Avoiding the Design System Death Spiral — conference workshop and webinar, co-presented.
- Lean Discovery: Shifting from Outputs to Outcomes — Rangle.io.
- Rapid Interactive Prototyping: How Designers Can Embrace the Need for Speed — FITC Web Unleashed, 2014.
Education
- Niagara College — Post-Graduate Diploma, Interactive Multimedia, 2004.
- Brock University — Honours BA, Fine Arts, 2002.



